Social Monitoring Service Brandwatch Raises $6 Million To Expand In US

Brandwatch-RGB-Square-Tagline-LogoSocial media monitoring platform Brandwatch has raised $6 million from Nauta Capital and current shareholders, including PR distribution company Gorkana Group. Brandwatch's system reads and summarizes what?s being said on the web about brands, people and products against defined keywords. The brands can then respond, but also analyze trends, campaigns and competitors. This is a space typically populated by the likes of Radian 6 and to some extent others such as Conversocial. Carles Ferrer of Nauta joins the board with colleague Al Sisto.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Rt9jGrUUeQM/

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